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What is Go HighLevel and How Does it Work

October 08, 202313 min read

“The global SaaS market is expected to read $353.6 billion by 2027.-Fortune Business Insights

If you’re wondering What is Go High Level or are considering adding small business automation into your daily business operations, You must read this first!

🚀Over 7 years ago, I started using automation after 4 decades in business.

Although I never operated a VCR, DVR, or knew which one of the “100” remotes (my hubby) to use. All I knew was that something had to change.

I’ll share how I went from overwhelmed to EXCITED and you will be too once I explain what is Go High Level and How it Works!


Even though I had:

•              Never used any type of automation before.

•              Absolutely NO time to learn another “THING”.

•              Been working 8-2-faint FOR YEARS!

•              Entertained the idea of hiring help.

•              Contemplated serving fewer clients.


Let’s Get Started



what is go high level

Disclaimer: This article may include affiliate links, which means we may earn a small commission if you click on them and make a purchase. Your support helps us continue providing valuable content.

What is Go High Level?

GoHighLevel is an all-in-one marketing and CRM platform that helps businesses automate their sales and marketing funnels, manage leads and customers, create automation workflows, and grow their revenue… ... all within an easy-to-use interface, no coding or technical skills required.


How Does GoHighLevel Work?

As busy entrepreneurs, we don't have time to do everything, especially if we’re a one wo (man) band. The easiest way to explain how high level work, is to Imagine automating all those time-consuming tasks, that waste valuable time but you have to do to keep the wheels turning.

It is a CRM (customer relationship management system) that’s designed to help you automate your daily operations.  It's packed with features that will help you grow your business more efficiently. That’s what gohighlevel does.


Here are some examples of how GoHighLevel can help you save time and automate your marketing and sales:


Create and manage automated sales funnels: GoHighLevel makes it easy to create sales funnels that capture leads, nurture them, and close deals with way less effort.

Send targeted email and SMS marketing campaigns, automatically: GoHighLevel's built-in email and SMS marketing tools let you send targeted messages to your leads and customers at the right time, with the right message.

Track your progress and see what's working: GoHighLevel's powerful analytics dashboard gives you a clear view of your marketing and sales performance, so you can make informed decisions about where to focus your time and resources.


If you're interested in marketing GoHighLevel, you can sign up for their affiliate program on their website.

  How can Small Businesses Automate?

GoHighLevel helps you create sales funnels, which are automated sequences of steps that guide your leads from awareness to purchase. This can help you increase your conversion rates and generate more sales.

Such as:

  • Creating and managing sales funnels

  • Sending targeted email and SMS marketing campaigns

  • Tracking your progress and seeing what's working.



Who Is GoHighLevel For?

GoHighLevel has helped 1.2M businesses, streamline and grow their busin esses more efficiently. It’s for small business owners, digital marketers, and freelancers. Any small businesses of all sizes and industries. It is a particularly good fit for businesses that want to automate and put systems in place to run a system driven business not people. Think about MCDonald’s as an example.

If you're ready to learn more about how GoHighLevel can help you grow your business, watch the live demo:


Why You Need GoHighLevel

GoHighLevel can help you save time and money, improve your efficiency and productivity, and increase your sales and revenue. It is a powerful tool that can help your business grow to the next level. GoHighLevel: Automate, streamline, and grow your small business, reduce stress and frustration that associated with business ownership.


The Key Benefits of GoHighLevel

Here are some of the key benefits of using High Level:

Automation: You can computerize repetitive tasks like lead capture, email marketing, and sales funnel management. This frees up your time so you can focus on other important things, like building relationships and increasing sales.

Streamlining: Simplify your workflow using a single platform to manage all your promoting and selling activities. This makes it easier to track your progress and see what's working, so you can make informed decisions about where to focus your time and resources.

Growth: GoHighLevel helps you close more deals, nurture your leads, and provide a better customer experience. This leads to increased sales and incomes and helps to sustain profitability.


How to Sell GoHighLevel

Gain working knowledge into Go High Level. The more you know about the product, the more effectively you'll be able to sell it. Take the time to learn about all the features and benefits that High Level offers, and how it can help businesses grow. Remember you don ‘t have to know it all before getting started…. All you need to know is more than your potential customers.

Identify your target market.

Who is the ideal customer for High-Level? Once you know who your target market is, you can tailor your sales pitch accordingly.

Generate leads.

There are many ways to find leads, such as attending industry events, networking online, and using lead generation tools, including highlevel automation workflows and more!


Qualify leads.

Once you have a list of leads, you need to qualify them to make sure they're a good fit. This means asking questions to determine their needs and budget.

Close the deal.

Now that you've qualified a lead, it's time to close the deal. This involves overcoming any objections and helping them see how your service can help solve their problem. Lastly, what’s helpful is that you can try GoHighLevel before you buy!

Sign up for a FREE 14-day trial of GoHighLevel today and start growing your business!


How to White Label Go High Level

Before discussing how to white lable GoHighLevel first, we'll break down what is white labeling and the benefits of it.

What is white labeling?

White labeling is the process of rebranding a product or service so that it can be sold under your own brand. This is a common practice in the SaaS industry, as it allows businesses to offer their customers a wider range of products and services without having to develop them in-house.

Why white label Go High Level?

Go High Level is a powerful SaaS platform that can help businesses automate their marketing and sales processes, manage their customers, and grow their revenue. White labeling Go High Level allows you to offer your customers all the benefits of Go High Level, but under your own brand. This can help you to differentiate yourself from your competitors and increase your sales.


How to white label Go High Level


 Use Go High Level's built-in white labeling features. Go High Level allows you to white label your account by customizing the branding, colors, and logos of the platform. You can also create your own custom domains for Go High Level landing pages and funnels. Not to mention award-winning customer care services. Everything you need to start, nurture, and grow your own SaaS company, using a proven product and system.


Use a third-party white labeling solution. There are a number of third-party companies that offer white labeling solutions for Go High Level. These solutions typically provide more advanced white labeling features, such as the ability to create your own custom mobile apps and integrate Go High Level with other SaaS platforms.


Sign up for a FREE 14-day trial of GoHighLevel today and start growing your business!


gohighlevel login


Although we answer how to white label high level, I think we need to explain the extreme benefits of choosing a Saas business.
  But before during so, let’s start by explaining Saas;



What is a SaaS Product?


SaaS, or software as a service, is a software delivery model in which software is hosted centrally and licensed on a subscription basis. SaaS products are typically accessed over the internet, and users do not need to install and maintain the software on their own computers.


Examples of SaaS products:

  • GoHighLevel

  • Google Workspace

  • Microsoft 365

  • Salesforce

  • HubSpot

  • Zoom

  • Shopify


 Stats Attacks

The global SaaS market is expected to reach $353.6 billion by 2027.


GoHighLevel’s Main Tools


#1. Marketing Automation

 Automate your marketing and sales tasks, such as email marketing, lead nurturing, and follow-up sequences.

#2. Missed CallBack Text

Missed callback text automatically sends a text message to leads who missed your call, so you can stay connected and close more deals.

#3. Landing Pages Builder

Landing page builder: Create high-converting landing pages without any coding experience.

#4. Funnel & Website Page Builder

Funnel and website builders: Create and manage sales funnels and websites all in one place.

#5. Social Media Calendar:

Schedule and publish social media posts in advance from a single platform.

#6. Unified conversational place::

 Unified conversational place: Manage all your customer conversations from one place, including Facebook Messenger, email, and SMS.

#7. SMS Marketing:

SMS marketing is a direct and effective way to reach your customers, with open rates of over 90%. It's also a great way to promote special offers and drive sales.

#8. High level Reputation Management:

Reputation management helps you build and maintain a positive online reputation, which can attract new customers, boost sales, and protect your brand.




Which Applications Does GoHighLevel Replace?

GoHighLevel is a total marketing and CRM platform that replaces multiple tools, saving businesses time and money.

With GoHighLevel, you can automate your marketing and sales, manage your customers, and grow your revenue all from one place. This means you can save money on multiple subscriptions and streamline your workflow.

what is go high level- raleigh, nc


 HighLevel  vs ClickFunnel vs Active Campaign

Here is a simple comparison of GoHighLevel, ClickFunnels, and ActiveCampaign:

GoHighLevel is an all-in-one marketing and CRM platform that offers a wide range of features, including a landing page builder, sales funnel builder, CRM, email marketing, SMS marketing, and automation. It is a good choice for businesses of all sizes that want to consolidate their marketing and sales tools into one platform.

ClickFunnels is a landing page and sales funnel builder that is known for its ease of use and its ability to create high-converting landing pages and funnels. It is a good choice for businesses that want to focus on creating and optimizing their landing pages and sales funnels.

ActiveCampaign is an email marketing and automation platform that offers a wide range of features, including email marketing, automation, segmentation, and reporting. It is a good choice for businesses that want a powerful email marketing and automation platform.

Overall, GoHighLevel is the best choice for businesses that want an all-in-one marketing and CRM platform. ClickFunnels is the best choice for businesses that want to focus on creating and optimizing their landing pages and sales funnels. ActiveCampaign is the best choice for businesses that want a powerful email marketing and automation platform.

Here is a simple analogy to help you choose the right platform:

  • GoHighLevel: A Swiss Army knife. It has many different tools, but it may not be the best tool for every job.

  • ClickFunnels: A hammer. It's great for driving nails, but it's not very useful for other tasks.

  • ActiveCampaign: A screwdriver. It's great for turning screws, but it's not very useful for other tasks.

If you need a versatile platform that can do everything, then GoHighLevel is the best choice.

If you only need a platform to create and optimize landing pages and sales funnels, then ClickFunnels is the best choice.

 If you only need a platform to send email marketing campaigns and automate your marketing and sales tasks, then ActiveCampaign is the best choice.

PY's 2-Scents Worth


 How Much is Go High Level?


GoHighLevel offers a variety of pricing plans to fit the needs of businesses of all sizes.


go high level pricing for small business, Raleigh,NC


What Are the Cons of GoHighLevel?


Learning curve: Trying to learn all GoHighLevel benefits and features can be overwhelming. It’s a powerful platform with a lot of features, so it can take some time to learn how to use it effectively.

Reporting: Depending on where you come from Salesforce, etc. High Level's reporting could be improved. Some users have reported that the reporting features are not as comprehensive as they would like them to be.

Customer Service: Although HighLevel has an award-winning customer care team, wait times can be a challenge.



GoHighLevel's Affiliate System


GoHighLevel has a robust affiliate system in place, which means that you can earn a commission on every sale that you generate. This is a great way to earn extra income, and it's also a great way to promote GoHighLevel to other businesses.



Sign up for GoHighLevel's affiliate program today and start earning commissions on every sale you generate!






I know this was a long article but, in a nutshell, here are some key takeaways.  GoHighLevel is an one -stop shop business CRM designed to help small businesess of all types to streamline business processes and more.

These computerizations help businesses to improve efficiency and productivity.  Addedly, it frees employees to focus on more strategic tasks or what we call income-producing activities. Additionally, automation can help small businesses to reduce their costs by eliminating the need to hire extra employees and reduce the need for multiple software and apps.


Go High level is in high demand because it’s a thriving industry. SaaS products are in high demand, as businesses of all sizes are moving to the cloud. SaaS businesses offer a number of benefits, including recurring revenue, scalability, and low startup costs.

If you're like many and want to know what Go High Level is and better yet, how all this works, you're not alone. GoHighLevel can be complex if you try to digest without chewing. We break down how HighLevel works and include a live demo. There we walk you through a social media automation workflow. We're excited to share these automation shortcuts and are sure you'll find them useful.

If you're ready to learn more about how GoHighLevel can help you grow your business, watch the live demo Sign up today!



Frequently Asked Questions

What is Go HighLevel Used for?

GoHighLevel is an all-in-one marketing and CRM platform that can be used to automate and streamline your business operations. 


Is GoHighLevel a CRM Tool?

Yes, GoHighLevel is a CRM tool. It includes features such as contact management, lead management, deal tracking, and reporting.


Can You Make Money with Go HighLevel?

Yes, you can make money with GoHighLevel.

There are a few different ways to do this:

Affiliate Marketers

  Affiliates earn commissions by promoting the platform to other businesses.

SaaS Marketing

You can offer GoHighLevel services to other businesses. This can be a great way to start a new business or to expand your existing business.

White Labeling

Overall, white labeling is another great way to offer your customers a powerful SaaS platform that can help them grow their businesses, while also increasing your own sales and profits.

I hope we fully explained what is go high level and how it works, if you have any others questions don't hesitate to contact PY.


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Deborah Pretty-PY

Deborah Pretty aka PY has been running a traditional business for the past 40 years. She recently started an online resource business to help other small business owners and entrepreneurs grow their businesses with less stress and overwhelm. Deborah has traveled around the country, read hundreds of books, attended seminars, and made costly mistakes in her own company that she wants to share with others, so they don't make them too.

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