Hi, I'm P.Y. and I've been self-employed for 4 decades. I understand the frustrations and sacrifices that are required to be the BOSS!
Deborah Pretty, also known as PY, is an entrepreneur who has built five businesses and scaled one to multiple six figures.
She is now a marketing expert who helps other small business owners achieve their goals.
THIS IS A LONG POST BUT IT'S WORTH ITS WEIGHT IN GOLD.
Plus, it's based on a true story 😉😉
If you're ready for a new beginning, START HERE!!! (There's a lesson in each section)
PY Humble Beginning
PY began her entrepreneurial endeavors in the beauty industry 35 years ago, as a single mom, without experience, business skills, or
Needless to say, those definitely weren’t the good old days! As you can imagine, being a single mom feeding her baby was “Top Priority.” I was hungry in more than one sense. Like one of my favorite business and personal development mentors would say, "You've got to be Hungry" – Les Brown.
Ironically, immediately after getting started, PY was off to her first hair show in New York (perfect timing). That trip opened a whole new world of possibilities! While in the Big City, she witnessed young girls her age arriving in luxury cars, dripping in diamonds, and wearing fur legwarmers
(She never forgot that!). PY instantly knew this opportunity had the potential to RAKE IN BIG PROFITS!
💪What I Learned!
PY worked hard and quickly became successful in the beauty industry. She built a thriving business and was able to provide for herself and her son.
However, she knew that she wanted more. She wanted to build a business that would allow her to work less and earn more.
Her voyage took a significant turn when she encountered the
realm of online marketing through a program created by Mark Victor Hansen and Robert G. Allen. As the adage goes, "when the student is ready, the teacher will appear."
The Thriving Odyssey in Online Marketing:
In the vibrant landscape of online business, 2008 marked
PY's passion for marketing was ignited, setting the stage for a journey filled with curiosity and conviction.
Embracing the ever-evolving digital domain, she honed her skills and acumen, constantly adapting to new trends and technologies.
PY's relentless thirst for marketing mastery became a cornerstone of her flourishing entrepreneurial career. She was immediately hooked on the idea of online marketing and what was called “infopreneur” back in the day. 😉
She began studying everything she could about the topic and quickly became very knowledgeable. Skilled enough to assist local businesses, to grow their online visibility. Which included SEO, web development, content writing, backlinking and directories inclusion.
She realized that online marketing was one of the
keys to growing a business in the new economy.
PY learned and continued to learn as much as feasible about how to run a thriving business. “I’ve traveled throughout the USA and abroad to gain knowledge. Marketing is my kryptonite; it’s strange, but I have a fascination for marketing and helping others."
"My goal is to assist other SBOs to grow a profitable, predictable, scalable, and measurable business. A business that doesn’t suck up all their time and energy."
PY is passionate about helping small business owners succeed. However, she knows that starting and sustaining a business is not easy.
Secondly, she also believes that all things are possible with hard work and dedication. Finally, she is also a firm believer in staying abreast of current growth and marketing trends which are vital to success. And that automation and technology is the key to increase productivity and profitability.
Presently PY is a successful online marketing consultant and coach. She helps small business owners develop and implement online marketing strategies to grow their businesses. She started a blog and has authored three books on related topics.
Deborah stands as a beacon of hope for every aspiring entrepreneur. Her journey, from humble beginnings to a seasoned business owner, exemplifies the power of perseverance, passion, and permanent practice. Through her experiences, she aims to guide others on their path to success.
The transformational journey from the beauty industry to conquering digital marketing stands as a beacon of the power that lies in passion and perseverance. As PY enthusiastically embraced the vast opportunities within online entrepreneurship, she charted her course towards infinite success.
Today, PY continues to stand as a guiding light for aspiring entrepreneurs. With the right blend of determination, adaptability, and tenacity, she showcases that any dream is not only attainable but also is highly achievable.
Deborah Pretty's journey from the beauty industry to online marketing is an inspiration to us all. She shows us that All Things are possible if we are willing to work hard and persevere. She is also a reminder that it's never too late to start over to pursue our dreams.
As an entrepreneur, I've made so many mistakes. That's why I know simple automation strategies will help you save time (and reduce stress and frustration).
Please allow my business blunders to be your blessings.
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